The business world is changing, and so is how people do business. With technological advancements and the rise of smartphones, companies must give their customers reasons to choose them over their competitors. Professional video production has proven itself as the best way to make that happen.
The latest video marketing statistics show that 86 percent of marketing professionals use video as a marketing tool. This shows how saturated today’s market is with video content as more businesses make the jump to digital marketing. How do your videos stand out? Through professional video production!
You can go out and record your video on a smartphone, but it doesn’t have the same quality as a professional studio. Recording in a studio is more professional and high quality and gives you the freedom to do whatever you want with your video content. You can re-edit and make changes to the production as many times as necessary, which makes it much easier to create something that fits your goals.
We understand that not all companies are ready to invest in professional video production. Fortunately, there are many reasons why you should consider it. This article will explain professional video production and give you reasons to invest in it for your company today.
What is Professional Video Production?
Professional video production is a form of marketing that utilizes cutting-edge technology to tell your story, engage with customers and prospects, and build brand awareness. Studies show that 54% of consumers want to see more video content from a brand or business they support
This makes it essential to your marketing strategy as a business owner. You can use it to convey your company’s message and products engagingly. For example, at the launch of a new product, a high-quality video is more likely to convince potential customers to buy from you.
Different ways to use Video Content in Marketing
You can use video content to explain your product or service, showcase your business and highlight your brand. You can use video content in the following ways:
- Online: Use a video on your website or blog and share it on social media platforms like Facebook and Twitter.
- Offline: Create a short video and share it with your customers at trade shows, events, etc.
- Direct mail: Send a short video mailer along with your catalogs and coupons.
- Email: Send an email with a link to a short video as an attachment so that customers can watch it before they purchase from you.
What are Some Reasons to Invest in Professional Video Production?
1. Increased engagement on social media
Video is the most shared form of content on social media, and your company should take advantage of this fact. Videos are more likely to lead to conversions than text posts or blog posts because they are more engaging and easier to share. You can automatically embed them into your website or blog without adding extra code or plugins.
2. Positively impacts SEO
Video content is likelier to be commented on, shared, and liked. This can help your brand get found in search results and increase engagement with your audience.
3. Drives conversions
Video content is a powerful tool for driving conversions. Studies show that it is 45% more engaging than text. A survey conducted by Wyzowl shows that nearly eight out of every ten users have purchased a piece of software or app after watching the brand’s video.
That means you will get your message across faster and less effortlessly. Plus, videos are more likely to lead users down the path of action—like clicking on an online form or downloading an app—than any other medium can.
4. You can easily repurpose video
Video is a great way to share your story and message. You can use it on social media, in email campaigns, or as part of your website. Videos are also an excellent way to get more customers because they are easy for people who don’t know you yet to find and watch!
With professional video production services from us at Gusto Entertainment, we make sure that any video you create will be able to be repurposed across multiple platforms – no matter if it is YouTube, Instagram, or Facebook!
5. Builds trust
You can build trust between your company and its customers by creating video content. This is important because it is one of the most important factors in a business’s success. Trust allows people to feel like they know you—and when they do, they are more likely to want to do business with you.
6. Boosts customer loyalty
Video is a great way to show your customers how your product works, how to use it, and how to use it in the most helpful way. It is also an effective way for you as the company owner or CEO (or whoever else) to communicate with customers directly and show off what makes your company unique.
7. Increases brand awareness
Brand awareness is a key marketing component, allowing consumers to identify a brand with a particular product category. This can be particularly useful in the case of your company’s products, which you may want to market as being the “best” or “most reliable.” Video content can go viral and increase your brand’s awareness
8. Educates your audience
Video is a powerful medium to educate your audience. Using video, you can inform, entertain and help your audience understand what you do and how you do it. Videos are great for explaining products and services, but you can also use them to educate your audience about the company and its mission. Videos are also an excellent way to share industry news and information about upcoming events or developments.
9. It tells your story and your brand’s story more effectively than text can.
You can use video content to tell your story, the story of your company and its employees, customers, products, and services. It is an incredibly effective way to tell what you do and how you do it.
Video is often more engaging than text because it allows viewers to see things from different viewpoints or angles that would otherwise be hard for them to imagine.
10. The benefits of professional video production are well worth the effort and cost.
Video is a great way to reach your audience. It can help you build trust, loyalty, and brand awareness. And if you are looking for ways to tell your story, video production is an excellent choice.
When it comes to deciding whether investing in professional video production is right for your company, consider these benefits:
- You will be able to tell your story better—video allows you to show how different parts of what you do come together as one complete experience for customers or clients.
- You will also be able to explain complex processes that might not be easy for someone who hasn’t been there.
- Videos make things more entertaining than text alone ever could.
Let Gusto Media Help You Tell Your Brand Story Better
Video is the most powerful tool to sell your product or service. But if you are not using video for your business, it is likely because you don’t know how. You need to ensure that your videos are engaging and informative, meaning that professionals must create them. Video production is not cheap, but it is worth every penny if you want to win over your audience and reach new customers.
The good news is that Gusto Media is one of the best options for professional video production in the area. We have been providing high-quality services since (2000 and kini?), and our team has more than 25 years of combined experience creating top-notch content for businesses worldwide.
Our services range from simple YouTube videos to complex multi-camera shoots with professional equipment like drones or motorized cameras. We also offer live streaming services so you can get in front of your audience anytime and anywhere!
Contact us NOW!